Social Media Optimization(SMO)

Social media optimization (SMO) Social Media Optimization is the methodization of social media activity with the intent of attracting unique visitors to website content. SMO is one of two online methods of website optimization the other method is search engine optimization or SEO. The changing nature of social media marketing and optimization create the need for tools whether for research, marketing and promotion or analytics.

The aim is quite straightforward. Social media optimization aims at benefiting from the popularity earned by the various online communities overtime. Because they enjoy decent traffic, connecting with them helps with the visibility factor.

Six Rules of Social Media Optimization (SMO)

  • Increase your linkability
  • Make tagging and bookmarking easy
  • Reward inbound links
  • Help your content travel
  • Encourage the mashup
  • Get communities connected

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